abcde is a technology company with 51-200 employees, headquartered in Abrama, IN. It is hiring a Meta Ads Specialist to manage and optimize its paid social campaigns.

The Meta Ads Specialist will develop and execute advertising strategies on Meta platforms to drive measurable business outcomes. This role ensures campaign performance aligns with abcde’s growth objectives through data-driven decisions.

What you'll do

• Develop and manage Meta ad campaigns to meet performance targets.

• Monitor campaign metrics and adjust bids, creatives, and targeting.

• Deliver weekly performance reports with actionable optimization recommendations.

Requirements

• Proven experience managing Meta Ads Manager and Business Suite.

• Ability to analyze campaign data and implement A/B testing.

• Strong knowledge of audience segmentation and pixel implementation.

• Experience with e-commerce or technology industry campaigns.

• Familiarity with third-party analytics tools like Google Analytics.

Experience

• 2-4 years of hands-on experience as a Meta Ads Specialist or similar role.

Skills: Meta Ads, Facebook Ads, Instagram Ads, Paid Social, Campaign Optimization, Audience Targeting, Performance Marketing, Abrama